The 5th Annual
Location-Based VR Summit at
Amusement Expo International 2022

VR adoption continues to accelerate. Be prepared for what's coming with the latest developments, trends, and statistics from the the leading expert on location-based virtual reality. 

Esports promises high-frequency repeat visitation, but it feels inaccessible to the average FEC. Longtime bowling league organizer turned amusement industry training maven Beth Standlee

, after attending an esports event, discovered the parallels between bowling leagues and esports. Join this insightful session as Beth makes it clear we've been here before and possess all the tools and capabilities needed to run a successful esports program.

Most early VR games were either single player or co-op games that appealed to the casual player. Now a new wave of competitive, player vs player and team vs team games are activating a new audience of more dedicated players. Join this panel of experts as they discuss what it takes to create an engaged, dedicated player base within the esports landscape.

With:
John Coleman - Vertigo Games
Alex Teran - Riverside Game Lab
Ben Lee - VAR Live
Shello Kona - Fun Factory
Ryan Burningham - Virtual Athletic League

Case Study - How the ValoLeague Mobile App Drives Competition. The ValoLeague is an app-driven Active Esports League that brings competition to mixed reality climbing walls and trampolines. Join Janina, events and competitions manager for Valo Motion, as she shares their insights and learnings from three seasons of league operations.

1. Arcade vs Hybrid vs Free Roam - Which One is Right for Me? This will facilitate a discussion on the pros and cons of various types of VR, and which ones make the most sense for different kinds of facilities
2. VR With and Without IP - There are a lot of VR options; some with IP games, some without. This discussion will help operators discuss the implications of IP, what that does for pricing, how that changes the marketing of the experience, etc
3. Does Your VR Need an Esports Component? This is a discussion about whether an operator should foster an Esports community with their VR experiences, or simply host tournaments.
4. VR Pricing: Bundles vs A La Carte - This is a discussion about pricing strategies for VR experiences at different kinds of entertainment venues.
5. Breaking Down Barriers for First-Time VR Customers - Even with the growth of VR, there are still a lot of customers who have never played. This topic helps operators discuss ways to break down the barriers for the late majority and create positive experiences for them

Your table moderators:

• Danny Gruening, Creative Works
• Russ Van Natta, Creative Works
• Scott Kennedy, Creative Works
• Nick Salfity, Creative Works
• Sean Hennesey, MajorMega

What were the top insights of the day?

Bob will recap all the action before we move to Area 15 for the first annual VR Industry Reception - Presented by HTC

Join the VR community as they come together at the celebrated Area 15 Immersive Mall for drinks, snacks, networking and fun. Presented by HTC.