Demystifying the Metaverse
Bob's Groundbreaking Keynote from the African Metaverse Conference
Apple Vision Pro Makes the Metaverse Inevitable
Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.
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Being Virtual Show Deep Dives are Back!
Join me each week as I dive deep with one of the leading voices in virtual reality. First up is Lisa Messeri, an anthropologist of science and technology and author of the hot new book In the Land of the Unreal.
Have you heard about the VR Bobble Awards?
The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.
There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.
REAL MONEY FROM
VIRTUAL REALITY
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice
Bob Cooney
An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.
An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.
Will VR be the New Opiate for the Masses?
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that will happen is a matter of quite some debate, but what nobody is debating is the impact that VR is having across a number of…
How to Evaluate Non-Gaming Experiential VR Content
Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to give you some things to consider when evaluating non-gaming content. One of the raps against non-gaming content is that it’s not replayable. Typically this content does well in…
How to Evaluate Content for Your VR Attraction
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation. I’ve been encouraging operators to take a 360-degree approach, considering things like mindset, staff capability, physical attributes of your location, and the context of the consumer. At the center of all of these…
How Zoos and Aquariums can use VR to Connect with Millennials
Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an example, because the psychographics of the core consumer is highly competitive, and made specific recommendations for karting center operators. This week I circle back to…
VR for Karting Centers – The Customer is King
Location-based entertainment venues are adding VR attractions at a staggering pace. For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly Innovators and Early Adopters diving into this third wave of virtual reality attractions. At the annual IAAPA show last year in Orlando, there were over…
Is VR The Key to the Escape Room Profit Puzzle?
Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths were a part of mythology. The athenian hero Theseus had to navigate a labyrinth to find and kill the Minotaur. Hedge mazes were popular with…
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What They're Saying
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
Reach out today!