Business Strategy Tools

In Bob Cooney's book "Real Money from Virtual Reality", introduces a set of powerful tools to help business leaders make informed decisions, align their teams, and create meaningful customer experiences. These tools are designed to improve strategic planning, enhance customer understanding, and drive business success. Below are brief introductions to these tools:

Expectation Mapping

An Expectation Map helps exploration of people’s anticipated expectations of an experience, service, or situation from multiple angles. It’s a useful diagnostic tool that helps uncover people’s perspective on a future scenario. It is super helpful for uncovering unconscious expectations and assumptions and is excellent for aligning a team at the start of a project.

Empathy Mapping

An Empathy Map enables exploration of a person’s perspective or situation from multiple angles. It’s a useful diagnostic tool that helps uncover people’s experience, attitudes, and emotions of a service or experience they’ve already had. This allows deep insight into their context and to build an understanding of people, (our customers), their needs, their perspective, and what’s important to them.

SWOT Overview

A SWOT analysis help take a strategic view of our situation in the market. (It stands for Strengths, Weaknesses, Threats and Opportunities.) It helps us identify real over perceived strengths and hone in on a sustainable competitive advantage. It supports decisions on where to focus our attention and people to further establish our uniqueness and our ability to be successful in the market.

Cosmology and Theoretical Physics

Delve into the mysteries of the universe with a focus on cosmology and theoretical physics. Explore concepts such as the Big Bang theory, dark matter, dark energy, and the expanding universe. Dive into the realm of theoretical physics, where scientists unravel the nature of space, time, and the fundamental forces that govern the cosmos. Discover the mind-bending theories that shape our understanding of the universe's structure and evolution.
The world's leading expert in
location-based virtual reality.

Curious About Working Together? Let’s Connect!

Let’s explore how we can work together—just share a few details below.

Bring the Future to Life at Your Event!

Send us an inquiry about your event and we'll get back to you with options.