I’ve been a skeptic of augmented reality for a long time. A few years ago, I suggested that with the rapid improvement and miniaturization of onboard cameras, we might find…

TL;DR: I’ve been building immersive experiences since before “immersive” was a thing— launching Laser Storm, Virtuality, and Global VR in the 1990s. Since 2015, I’ve worked with nearly every side…

Theaters aren’t dead yet, but if they don’t start looking at the trends, they will go the way of the drive-in. History Repeats Itself…All The Time I have a nostalgic…

Introduction Product-Market Fit (PMF) is the holy grail for startups. It’s about connecting your product with the right audience. When you hit PMF, your users don’t just like your product;…

After benching myself for a decade, I’m putting myself back in the game. TLDR: I finally have found a location-based VR business model that works consistently across markets. I am…

I’m always looking for shifts in the VR market to provide clues into where it’s going. At GDC 2025, Meta shared valuable insights into how their audience has evolved with…

Coral power prefers democratic facades like the United States, where institutions are increasingly shaped by corporations, over overt authoritarianism. These systems appear to function in the public’s interest but are subtly hijacked so true…

Coral power prefers democratic facades like the United States, where institutions are increasingly shaped by corporations, over overt authoritarianism. These systems appear to function in the public’s interest but are subtly hijacked so true…

A small team, a free-to-play model, and a kid-friendly horror twist—Animal Company is shaking up the VR gaming market. Here’s why it matters. The most profitable VR game of the…