“The most prominent thought leader in immersive LBE”- Forbes
Bob Cooney is the VR consultant companies hire to build, scale, or reinvent immersive location-based entertainment. With decades at the forefront of LBE, LBVR, VR arcades, and immersive attractions, he helps operators, developers, investors, and entertainment brands turn ambitious concepts into commercially viable experiences. From product-market fit and concept validation to go-to-market strategy, guest experience, and operational design, Bob brings the rare mix of thought leadership and real-world execution that helps immersive entertainment businesses grow with confidence.
Bob's Groundbreaking Keynote from the African Metaverse Conference
Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice
Download the pdf from the VR Collective Community or buy a physical book on Amazon.
A funded VR startup with no go-to-market strategy is writing its own epitaph. The mousetrap fallacy, the Laser Storm story, and what smart money demands.
