Bob Cooney is the go-to consultant for companies building, scaling, or reinventing immersive location-based entertainment. With decades at the forefront of LBE, LBVR, VR arcades, and immersive attractions, he helps operators, developers, investors, and entertainment brands turn ambitious concepts into commercially viable experiences. From market strategy and concept validation to go-to-market, guest experience, and operational design, Bob brings the rare mix of thought leadership and real-world execution that helps immersive entertainment businesses grow with confidence.

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.

80+ pages of reviews, insights, and predictions plus other downloadable research reports and guides. 

The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

Download the pdf from the VR Collective Community or buy a physical book on Amazon.

The world's leading expert in
location-based virtual reality.