Demystifying the Metaverse

Bob's Groundbreaking Keynote from the African Metaverse Conference

Apple Vision Pro Makes the Metaverse Inevitable

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.


Get the most comprehensive guide to location-based VR ever. 

80+ pages of reviews, insights, and predictions

Being Virtual Show Deep Dives are Back!

Join me each week as I dive deep with one of the leading voices in virtual reality. First up is Lisa Messeri, an anthropologist of science and technology and author of the hot new book In the Land of the Unreal.


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Have you heard about the VR Bobble Awards? 

Bob Cooney with VR Bobble Award


The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.




Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

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Bob Cooney


An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.


An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

The most popular FEC attractions include bumper cars, laser tag, mini golf and axe throwing.

Declare your independence from the ordinary

July 5, 2024

Join us in Dallas on August 6th to explore the future of location-based entertainment with the Downloadable FEC. Secure your ticket today!

100 Days Since Launch: Is the Apple Vision Pro a Failure

May 16, 2024

Recent news has proclaimed the Apple Vision Pro a failure. Headlines claim that Apple has slashed its production and sales forecasts after the initial early adopter sales didn’t sustain the sales rate. On a recent earnings call, Tim Cook shared that half of the Fortune 100 companies have invested in the Apple Vision Pro. He’s…

Mixed Reality: When Technology and Nature Come Together

March 16, 2024

Valo Motion is one of the most mission-driven businesses in the location-based VR industry. It’s founder Raine Kajastila and many of their employees are active outdoor enthusiasts. They rock climb, kayak, camp, and spend as much time as possible in the rugged outdoors of Finland. Where most technology seems to encourage a more sedentary life,…

Elevating Hygiene in VR Entertainment : The Power of UV-C Technology

March 15, 2024

TLDR: Use Cleanbox to make sure your VR headsets are sanitized, safe, and last longer. Hygiene is something every responsible location-based entertainment operator takes seriously. If you operate a commercial kitchen, health inspectors are there to ensure compliance with best practices. Ignoring them can result in fines, censures, and even closure for repeated violations. Patrons…

Synthesis VR Brings Free Roam VR To Forefront

March 15, 2024

According to the most recent surveys, 50% of Americans think VR makes video games a better experience. Which might explain why VR arcades survived the pandemic and continue to draw interest and investment in 2024. VR arcades started with players each in their own booth. It was a bit isolating, but for most it was…

Join the Free Roam Revolution at the VR Arcade Game Summit!

March 13, 2024

The VR Arcade Game Summit is coming up next week in Las Vegas. It’s part of the Amusement Expo education program, which at $120 is the bargain of the century. If you’re coming to Las Vegas next week for the VR Summit, make sure you stay for Amusement Expo, where we will have the first ever Free…

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