The VR Bobble Awards

Bob Cooney with VR Bobble Award
Chris Brady receiving VR Bobble Award for LAI

The most prestigous VR arcade game award you can win. 

Chris Brady - SVP of LAI Games, over the moon with his VR Bobble Award for Virtual Rabbids - The Big Ride (2019)

Bob has won plenty of awards. Some of the products even deserved it! Bob created the VR Bobble VR Arcade Game Award after 35-years of being mystified by the award selection process. Having travelled the world experiencing more virtual and augmented reality products than almost anyone, Bob has a unique perspective on what's possible. The VR Bobble celebrates innovation in the VR arcade game space. No politics, no bullshit.

You can't apply. There's no committee. Just do great work to push the industry forward.

VR Bobble Award Highlight Video

VR Bobble Award Winners

Individual Winners

Jim Bennington - LUCKY STRIKE - NOVEMBER 2022

Jim Bennington is a true visionary in the world of location-based virtual reality. He has won the VR Bobble award for being a VR pioneer, always looking forward and promoting VR arcade games. He is known for pushing the envelope and being an early adopter of VR, constantly experimenting with new products and ideas. His contributions to the industry have been invaluable and his passion for VR is infectious. He is truly a leader in the field and a true inspiration to others.

Jim Bennington being presented with his VR Bobble award at IAAPA 2022.

David Myers - HTC - MARCH 2022

Dave won his VR Bobble for spending years listening to the needs of VR arcade game manufacturers and operators, turning those conversations into requirements that show up in products like the Vive Focus 3. 

Bob giving VR Bobble award to David Myers

Dave Myers receiving the VR Bobble Award for individual service to the Location-Based VR community.

Venue and Operator Award Winners

Bob giving VR Bobble award to Jan (1)

The team at Area15 Las Vegas with their VR Bobble Award, from left to right: Dan Pelson, COO; Winston Fisher, Founder and CEO, Michael Benneville, Founder and CCO, and Jim Heilmann, General Manager.

Area 15 - Las Vegas - MARCH 2021

Area 15 changed the game for immersive entertainment venues. The Fisher Brothers stepped out of their commercial real estate comfort zone into the overcrowded Las Vegas entertainment market. Area 15, anchored by Meow Wolf, is an immersive mall, event center, and entertainment district. They're a big supporter of VR arcade games as entertainment, offering an exciting space for LBVR solution providers to show their best stuff.

VR Arcade Technology Winners

HTC Vive Team Receiving Bobble award

Benjamin Chen and June Hsieh from HTC, accepting their VR Bobble Award.


HTC Vive received a VR Bobble for their new Focus 3 headset and suite of location-based software services. The Vive Focus 3 VR headset was designed with the needs of the location-based entertainment market in mind. The Focus 3 eliminates the need for bulky backpacks, expensive computers, and unreliable cable connections. Based on the Qualcomm XR2 chipset, it offers reliable multiplayer experiences in large spaces without external tracking cameras. It's a game changer for VR arcade game developers and operators.

VR Arcade Game Award Winners

Armando Lanuti, CEO of Creatie Works accepting the VR Bobble award at Orlando 2022.


Creative Works, a company with a background in building over 800 laser tag arenas, has made a mark in the LBVR industry by winning a VR Bobble award. The company has been a strong supporter of virtual reality in the distribution space for LBVR, acting as an incubator for VR and promoting new VR products in the market. In 2017, Creative Works partnered with Hologate to bring their first VR product to IAAPA, and this year (2022), they brought six VR products to IAAPA.  Creative Works CEO, Armando, is known for his forward-thinking mindset and his belief in the possibilities of VR, and this award is to recognise their ongoing commitment to embracing innovation and helping the industry see what's possible. The company's dedication to enabling young VR companies to bring their new products to market is truly commendable. Congratulations to Creative Works on their VR Bobble award and for their continued efforts in supporting and advancing the location-based VR.



Vertigo Games, the creators of the highly successful VR arcade game Arizona Sunshine, have once again demonstrated their expertise in the virtual reality gaming world by winning a VR Bobble award for their latest release, After The Fall. This AAA title offers players an immersive and engaging game experience, with breathtaking graphics and innovative gameplay centered around managing hordes of zombies. The game's success is a testament to the hard work and dedication of the Vertigo Games team, who continue to push the boundaries of what is possible in VR gaming. With its replayability and thrilling gameplay, After The Fall is a must-play for any VR enthusiast. Congratulations to Vertigo Games for their fantastic work and for showing us what the future of VR gaming can look like.


Harry Skigis and Tommy Van Mil at IAAPA Orlando 2022, receiving the VR Bobble award for After the Fall from Bob Cooney.

Ben Davenport, CEO of VRsenal, receiving their second VR Bobble Award.


VRsenal has once again made history by winning a second VR Bobble award. This award is in recognition of their new headset cable system for VR arcade cabinets, a true innovation that addresses one of the biggest pain points for operators. VRsenal revolutionized the industry in 2017 by inventing the first unattended VR arcade cabinet, and now they have done it again by designing a cable that is specifically tailored to withstand the rigors of arcade use. The current HDMI cable used in VR headsets is not designed to withstand the constant use and abuse of an arcade environment, and it has been a major failure point for LBVR systems.  VRsenal is once again setting new standards in the industry and pushing it forward. Congratulations to Ben and his team on their second VR Bobble award and for their continued commitment to true innovation in the VR arcade space.



Spree Interactive received their VR Bobble Award for their Spree Arena, which is the first VR arcade game system designed to accommodate families with younger children. Spree’s system supports play from kids as young a 5-years old with games that are short, simple, and family-friendly. With games that average 3 minutes, a Spree Arena can handle over 120 players per hour with locations seeing over 10K plays per week.



Jonathan Nowak-Delgado from Spree - receiveing VR Bobble Award

Jonathan Stephan Nowak Delgado, CEO and Co-Founder of Spree, accepting a VR Bobble Award

Bob giving VR Bobble award to Jan from Virtuix

Bob and Jan Goetgeluk, founder and CEO of Virtuix, receiving the VR Bobble for the Omni Arena


The Omni Arena from Virtuix was the first product to consider the entire player journey in a VR arcade game.  They thoughtfully curated from the moment someone walks up to their arena, all the way through the post-game experience. Then they wrapped a competitive esports system with cash prizes around it. Omni Arena is smashing earnings records for 4-player VR attractions.




Zero Latency was the first company to develop and run a successful warehouse-scale virtual reality attraction. They invented their own tracking system for large spaces, and had to invent most of the technology that today's manufacturers take for granted. Zero Latency proved to the world that large-scale, free-roam experiences were possible, and that people would pay top dollar for them.



Tim Ruse receiving VR Bobble Award

Bob Cooney and Zero Latency co-founder and CEO Tim Ruse, with this VR Bobble at IAAPA Orlando

Bob Trying Out DiVR at IAAPA 2019

Bob Cooney testing the Ballast DiVR underwater VR experience.


Ballast's DIVR is the first underwater VR arcade games, turning pools into interactive experiences. Any resort can turn an underutilized pool into a top-earning immersive experience. Whether people are exploring the great barrier reef or floating outside the International Space Station, DIVR introduced a whole new group of people and operators to the LBVR world.


VRsenal was the first company to solve the problems inherent with using consumer VR headsets in VR arcade game cabinets. They created a fully armored solution and a unique retraction system capable of surviving the abuse that kids (and some adults) heap on arcade games. Then they paired that solution with Beat Saber, the best VR arcade game in history.



VRsenal Team Receiving their VR Bobble Award

VR Arcade Game Beat Saber in the VRsenal unattended cabinet.

LAI Team Receiving their VR Bobble award

The team at LAI celebrating their VR Bobble at IAAPA Orlando


LAI showed the world it was possible for an VR arcade game to be run without an attendant. To date Virtual Rabbids: The Big Ride is the best selling VR arcade game. It's the one product that's a "no-brainer" VR entry point for amusement and arcade operators.

Read the LAI press release.





The very first VR Bobble went to Leif Peterson and his team at Hologate. They created the first location-based virtual reality arcade attraction that hit the sweet spot for operators. It was compact, easy to operate with one employee, and looked great. Partnered with Creative Works for distribution, Hologate lit the fuse for the explosive growth of LBVR attractions.



Bob presenting Leif of Hologate VR Bobble award

Leif Petersen, Founder and CEO of Hologate, receiving the VR Bobble Award.