In the Desert of the Real In the scene where Morpheus first meets Neo in The Matrix, he explains that “reality” is just a series of electrical impulses in our…
You Are Not Alone They’re calling it an epidemic of loneliness. But nobody is alone. We are all connected. We just don’t recognize it. The current narrative is that we’ve…
The widespread and growing use of the term experiential entertainment shows how little we understand about the experience of being human. Everything is an experience. My writing of this post…
Remember IMAX VR? Hey, Bob Cooney here. I wanna talk to you about something you may or may not know about. It’s called IMAX VR. Back in 2016, when VR…
Working with VR technology taught me how fragile our sense of reality really is. It hit me hard when I hit the floor. I was playing Zero Latency’s Singularity, a…
Over the last 6 weeks, I have been writing about The Battle for Our Minds: how technology is affecting our thoughts, our perception, and even our ability to think for…
From Algorithms to AI: A New Era in Thought Control In parts one and two of “The Battle for Our Minds,” I tried to explain how the internet transformed attention…
How Algorithms Are Quietly Shaping Society—And What It Means for You “We don’t know who struck first, us or them” – Morpheus “A few weeks ago, I went to see…
For the last two decades, I’ve watched the tech industry winning the battle for our consciousness. The emergence of artificial intelligence and XR technology could signal the endgame. But there’s…
I’ve been a skeptic of augmented reality for a long time. A few years ago, I suggested that with the rapid improvement and miniaturization of onboard cameras, we might find…
TL;DR: I’ve been building immersive experiences since before “immersive” was a thing— launching Laser Storm, Virtuality, and Global VR in the 1990s. Since 2015, I’ve worked with nearly every side…
Theaters aren’t dead yet, but if they don’t start looking at the trends, they will go the way of the drive-in. History Repeats Itself…All The Time I have a nostalgic…
