This is an excerpt from my forthcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first section of the book, I unpack many of the lessons…
The combination of two of the companies leading the charge of licensing IP into immersive entertainment venues would be good news for the LBE industry. Lots has been written in…
Because we are creatures of habit, we develop patterns of behavior over our lives. We go through our lives mostly on autopilot. Wake up, make coffee, check our phones, read…
This is an excerpt from my upcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first part of the book, I reflect on some of the…
In the Desert of the Real In the scene where Morpheus first meets Neo in The Matrix, he explains that “reality” is just a series of electrical impulses in our…
You Are Not Alone They’re calling it an epidemic of loneliness. But nobody is alone. We are all connected. We just don’t recognize it. The current narrative is that we’ve…
The widespread and growing use of the term experiential entertainment shows how little we understand about the experience of being human. Everything is an experience. My writing of this post…
Working with VR technology taught me how fragile our sense of reality really is. It hit me hard when I hit the floor. I was playing Zero Latency’s Singularity, a…
Over the last 6 weeks, I have been writing about The Battle for Our Minds: how technology is affecting our thoughts, our perception, and even our ability to think for…
From Algorithms to AI: A New Era in Thought Control In parts one and two of “The Battle for Our Minds,” I tried to explain how the internet transformed attention…
How Algorithms Are Quietly Shaping Society—And What It Means for You “We don’t know who struck first, us or them” – Morpheus “A few weeks ago, I went to see…
