DROPPING IN

Radical Insight into Reality

What the Netflix Warner Bros Merger could mean for Immersive Attractions

The combination of two of the companies leading the charge of licensing IP into immersive entertainment venues would be good news for the LBE industry. Lots has been written in the media about Netflix’s $82 billion bid for Warner Bros. Most of the narrative is around if they’re overpaying, and how the concentration of power could […]

Bob Cooney
December 13th, 2025

Looking for something...

Change is hard. Why?

December 3rd, 2025

Because we are creatures of habit, we develop patterns of behavior over our lives. We go through our lives mostly…

An young Bob Cooney as CEO of Laser Storm at his desk in Denver, Colorado.

The Importance of Storytelling for Entrepreneurs

December 1st, 2025

This is an excerpt from my upcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first…

Hyper Reality and the Desert of the Real

November 1st, 2025

In the Desert of the Real In the scene where Morpheus first meets Neo in The Matrix, he explains that…

The Costumes We Wear

October 24th, 2025

You Are Not Alone They’re calling it an epidemic of loneliness. But nobody is alone. We are all connected. We…

Everything is an Experience

October 7th, 2025

The widespread and growing use of the term experiential entertainment shows how little we understand about the experience of being…

IMAX VR’s Big Miss—and What It Teaches Us Now

September 8th, 2025

Remember IMAX VR? Hey, Bob Cooney here. I wanna talk to you about something you may or may not know…

When AI Reroutes Your Brain: How Machines Are Already Shaping Human Reality

August 24th, 2025

Working with VR technology taught me how fragile our sense of reality really is. It hit me hard when I…

From Hustle to Hype: Why Influence Now Outranks Hard Work

August 10th, 2025

Over the last 6 weeks, I have been writing about The Battle for Our Minds: how technology is affecting our…

The world's leading expert in
location-based virtual reality.

Subscribe to Dropping In