marketing Archives - Bob Cooney

Product Positioning – What We Can Learn from Liquid Death – Go To Market Masterclass (1:08:16)

Bob Cooney January 12, 2024 No Comments

Join Bob Cooney as he shares insights on his famous go-to-market strategy programs. In this webinar, he uses Liquid Death as an example of differentiation to build value and stand…

Mastering Brand Differentiation in the Competitive Entertainment Business

Bob Cooney January 3, 2024 No Comments

In the dynamic world of location-based entertainment (LBE), competition is rapidly heating up. As an operator, distributor, or supplier in this field, you are likely facing an increasingly tough battle…

Secrets of Digital Marketing for VR Attractions

Bob Cooney July 4, 2021 No Comments

Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business,…

95% of Product Launches Fail – How to Launch like SpaceX

Bob Cooney May 15, 2021 No Comments

Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the…

Hope for Suppliers Amidst Amusement Expo 2021 Continued Rescheduling

Bob Cooney December 14, 2020 No Comments

Amusement Expo, the largest arcade-focused trade show in the US, has postponed for a second time due to COVID-19. Normally held in March, the show was moved to early May,…

I Miss Our Trade Shows – So I’m Doing Something About It

Bob Cooney September 4, 2020 No Comments

If you’re like me, you’ve been to a few virtual events this year. I guess that most were just ok—lots of webinars, too many PowerPoints, and hardly any real meetings.…

Using Social Media to Stay Connected to Customers (3:48)

Bob Cooney April 11, 2020 No Comments

The Being Virtual Show Clip EP2: Using Social Media to Stay Connected to Customers from Bob Cooney on Vimeo. In this segment Bob shows how various businesses are using social…

The Zoom Boom, Staying connected and building community with your customers – Eric Schwartzman and Andre Lawless – The Being Virtual Show – Ep2

Bob Cooney April 10, 2020 No Comments

Movie theatres become an endangered species Building virtual communities to stay connected with your audience How to have fun and connect with customers using custom Zoom backgrounds How to stay…

The Being Virtual Show – Live Interview EP1 – Live Behind the scenes with Kylie Savage

Bob Cooney April 8, 2020 No Comments

The Being Virtual Show – Live Interview EP1 – Live Behind the scenes with Kylie Savage from Bob Cooney on Vimeo. Behind the Scenes Join Bob and Kylie as they…

Some Truth About Location-based VR Earnings

Bob Cooney February 25, 2020 No Comments

So many people have questions about virtual reality. “What is it?” “Why do I need it?” “Can I make money with it?” This last question is one I spend a…

Use Scarcity to Drive Demand

Bob Cooney February 3, 2020 No Comments

People want new and different each time they venture out for entertainment. If you are promoting your VR Arcade, and they’ve already been there, you’re offering them the same thing…

Tag: marketing

Product Positioning – What We Can Learn from Liquid Death – Go To Market Masterclass (1:08:16)

Mastering Brand Differentiation in the Competitive Entertainment Business

Secrets of Digital Marketing for VR Attractions

95% of Product Launches Fail – How to Launch like SpaceX

Hope for Suppliers Amidst Amusement Expo 2021 Continued Rescheduling

I Miss Our Trade Shows – So I’m Doing Something About It

Using Social Media to Stay Connected to Customers (3:48)

The Zoom Boom, Staying connected and building community with your customers – Eric Schwartzman and Andre Lawless – The Being Virtual Show – Ep2

The Being Virtual Show – Live Interview EP1 – Live Behind the scenes with Kylie Savage

Some Truth About Location-based VR Earnings

Use Scarcity to Drive Demand

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Tag: marketing

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