Demystifying the Metaverse

Bob's Groundbreaking Keynote from the African Metaverse Conference

Apple Vision Pro Makes the Metaverse Inevitable

Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.

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Being Virtual Show Deep Dives are Back!

Join me each week as I dive deep with one of the leading voices in virtual reality. First up is Lisa Messeri, an anthropologist of science and technology and author of the hot new book In the Land of the Unreal.

 

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Have you heard about the VR Bobble Awards? 

Bob Cooney with VR Bobble Award

 

The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.

There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.

 

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REAL MONEY FROM
VIRTUAL REALITY

Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.

"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice

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Bob Cooney

 

An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.

 

An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.

What problem are you solving?

September 22, 2019

Every successful product solves a problem. This is one of the few truths in marketing. If your product doesn’t solve a problem, it will never take off. If you’re resistant to this idea, please read on. As one of the leading mentors for startups in the virtual reality market, I hear from dozens of companies…

LBVR is Approaching the Tipping Point

September 16, 2019

I just spent a week in Chicago with the insiders and influencers of the amusement industry. Every year the American Amusement Machine Association (AAMA) gathers to hold their committee and board meetings. Manufacturers preview new products coming to market for distributors. And everyone collaborates to help raise money for the AAMA charitable foundation. This year,…

VR Addiction Post 3

September 8, 2019

Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook.  In my last two blogs, I write about how social media addiction is a growing problem, driven by society’s desire for distraction. VR has been proven to be a distraction that is…

Virtual Reality, Distraction, and Addiction

September 1, 2019

Last week I wrote about how VR can be a pain mitigation treatment in hospitals. We’ve long known distraction is a useful treatment methodology for pain. The mind has trouble processing stimuli outside out of the field of attention, and VR provides powerful means of distraction. We all seek distractions. Television has been so ingrained…

Will VR be the New Opiate for the Masses?

August 25, 2019

Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that will happen is a matter of quite some debate, but what nobody is debating is the impact that VR is having across a number of…

How to Evaluate Non-Gaming Experiential VR Content

August 18, 2019

Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to give you some things to consider when evaluating non-gaming content. One of the raps against non-gaming content is that it’s not replayable. Typically this content does well in…

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