The fastest-growing location-based entertainment concepts are built around bars. Most VR venues sell a can of beer at best. That gap is why VR is still a cottage industry.
Sandbox VR just announced 80+ locations and $300M in lifetime ticket sales. I read their Franchise Disclosure Document to unpack the single-unit economics - and why franchising makes so much…
A funded VR startup with no go-to-market strategy is writing its own epitaph. The mousetrap fallacy, the Laser Storm story, and what smart money demands.
I don’t normally do movie reviews, and this is not the beginning of a trend, I promise. But I finally got around to watching The Long Walk last night. It’s…
I was talking to someone this week who said they really enjoyed the Laser Storm story, and said they must have missed the third one. Nope, that’s on me. I…
What the McKinsey report on LBE misses about execution, GTM, and content libraries Bill Gates coined the phrase Content is King in a 1996 essay posted on the Microsoft website.…
And How I Learned to Laugh at Fate This is an excerpt from my forthcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first section of…
This is an excerpt from my forthcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first section of the book, I unpack many of the lessons…
The combination of two of the companies leading the charge of licensing IP into immersive entertainment venues would be good news for the LBE industry. Lots has been written in…
Because we are creatures of habit, we develop patterns of behavior over our lives. We go through our lives mostly on autopilot. Wake up, make coffee, check our phones, read…
This is an excerpt from my upcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first part of the book, I reflect on some of the…
In the Desert of the Real In the scene where Morpheus first meets Neo in The Matrix, he explains that “reality” is just a series of electrical impulses in our…
