Month: May 2021
How to Make More Money from VR Arcade Games
Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it. This worked in 2016 when segmenting the VR attractions market was fairly simple. There was free roam VR, like Zero Latency and The VOID, and…
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Was Facebook’s Acquisition of Oculus a Bargain?
Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed. Facebook has firmly taken control of the consumer VR market share with the Quest headset. And this week, HTC stamped its dominant footprint on the commercial market with the release of the Focus…
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95% of Product Launches Fail – How to Launch like SpaceX
Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the market. I’ve worked on dozens of product launch strategies, including some of the most successful in the location-based entertainment industry. I’ve been watching SpaceX launches…
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