Author: Bob Cooney

Matrix

At Oculus Connect 6 this month, Facebook announced that they are building The Matrix. Now they didn’t call it The Matrix, because that would be shitty marketing.  They are calling…
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IAAPA Paris Review Part 2

Last week in part one of the IAAPA Paris VR review, I covered Spree Interactive’s kid-friendly free roam system, the latest from Hologate, motion simulation attractions from Modimage, the amazing…
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Virtual Reality Takes over IAAPA Paris

I travel the world constantly, uncovering, discovering and reviewing what’s happening in the world known as location-based virtual reality (LBVR) so I can deliver the most relevant insights to you. …
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What problem are you solving?

Every successful product solves a problem. This is one of the few truths in marketing. If your product doesn’t solve a problem, it will never take off. If you’re resistant…
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LBVR is Approaching the Tipping Point

I just spent a week in Chicago with the insiders and influencers of the amusement industry. Every year the American Amusement Machine Association (AAMA) gathers to hold their committee and…
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VR Addiction Post 3

Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook.  In my last two blogs, I write…
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