Every successful product solves a problem. This is one of the few truths in marketing. If your product doesn’t solve a problem, it will never take off. If you’re resistant…
Join Bob LIVE from Paris and the Euro Attractions Show as he interviews one of the leading influencers in immersive entertainment and technology: Charlie Fink. For more Deep…
I just spent a week in Chicago with the insiders and influencers of the amusement industry. Every year the American Amusement Machine Association (AAMA) gathers to hold their committee and…
Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook. In my last two blogs, I write…
Join Bob LIVE from the AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new product to distributors. Bob will be talking VR…
Last week I wrote about how VR can be a pain mitigation treatment in hospitals. We’ve long known distraction is a useful treatment methodology for pain. The mind has trouble…
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? And birthday parties should be 30% of…
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that…
Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to…
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation.  I’ve been encouraging operators to take a 360-degree…
In this episode, Bob interviews Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is…
