Author: Bob Cooney

Virtual Reality Takes over IAAPA Paris

Virtual Reality Takes over IAAPA Paris

Bob Cooney September 30, 2019 No Comments
I travel the world constantly, uncovering, discovering and reviewing what’s happening in the world known as location-based virtual reality (LBVR) so I can deliver the most relevant insights to you. …
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What problem are you solving?

What problem are you solving?

Bob Cooney September 22, 2019 No Comments
Every successful product solves a problem. This is one of the few truths in marketing. If your product doesn’t solve a problem, it will never take off. If you’re resistant…
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LBVR is Approaching the Tipping Point

LBVR is Approaching the Tipping Point

Bob Cooney September 16, 2019 No Comments
I just spent a week in Chicago with the insiders and influencers of the amusement industry. Every year the American Amusement Machine Association (AAMA) gathers to hold their committee and…
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VR Addiction Post 3

VR Addiction Post 3

Bob Cooney September 9, 2019 No Comments
Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook.  In my last two blogs, I write…
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Will VR be the New Opiate for the Masses?

Will VR be the New Opiate for the Masses?

Bob Cooney August 26, 2019 No Comments
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that…
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How to Evaluate Content for Your VR Attraction

How to Evaluate Content for Your VR Attraction

Bob Cooney August 12, 2019 No Comments
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation.  I’ve been encouraging operators to take a 360-degree…
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