Bob Cooney, Author at Bob Cooney

Will VR be the New Opiate for the Masses?

Bob Cooney August 26, 2019 No Comments

Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that…

How to Evaluate Non-Gaming Experiential VR Content

Bob Cooney August 19, 2019 No Comments

Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to…

How to Evaluate Content for Your VR Attraction

Bob Cooney August 12, 2019 No Comments

For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation. I’ve been encouraging operators to take a 360-degree…

Brandon Naids of Talon Simulations – Ep 31: Bob Cooney’s Virtual Reality Deep Dive (49:49)

Bob Cooney August 10, 2019 No Comments

In this episode, Bob interviews Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is…

Christal Ho of Entermission – Ep 30: Bob Cooney’s Virtual Reality Deep Dive (57:05)

Bob Cooney August 10, 2019 No Comments

As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried virtual reality, but 4 players in…

How Zoos and Aquariums can use VR to Connect with Millennials

Bob Cooney August 5, 2019 No Comments

Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an…

Joe Mares of Fun Empire – Ep 29: Bob Cooney’s Virtual Reality Deep Dive (1:01:45)

Bob Cooney August 3, 2019 No Comments

One of the challenges of location-based VR is creating experiences that people want to play again and again. Join Bob as he dives deep into game design with Joe Mares,…

VR for Karting Centers – The Customer is King

Bob Cooney July 29, 2019 No Comments

Location-based entertainment venues are adding VR attractions at a staggering pace. For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly…

Preston Lewis of Blackbox VR – Ep 28: Bob Cooney’s Virtual Reality Deep Dive (1:05:48)

Bob Cooney July 27, 2019 No Comments

Enough with games, let’s talk fitness. Blackbox VR is the world’s first virtual reality full-body fitness gym. Founded by Ryan Deluca and Preston Lewis, the entrepreneurs behind Bodybuilding.com, Blackbox is…

Is VR The Key to the Escape Room Profit Puzzle?

Bob Cooney July 22, 2019 No Comments

Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths…

Pete Gustafson of AAMA and Amusement Expo – Ep 27: Bob Cooney’s Virtual Reality Deep Dive (1:02:18)

Bob Cooney July 20, 2019 No Comments

The American Amusement Machine Association (AAMA) is the trade organization for the amusement industry’s manufacturing and distribution companies. Founded in 1981, they organize the industry’s largest dedicated trade show dedicated…

Doug Durst and Chanel Summers of VRstudios – Ep 26: Bob Cooney’s Virtual Reality Deep Dive (1:06:45)

Bob Cooney July 17, 2019 No Comments

VRstudios might be the most interesting and successful location-based VR company you’ve never heard of. The solution provider behind Dave and Buster’s virtual reality simulators, and the just launched Halo:…

Author: Bob Cooney

Will VR be the New Opiate for the Masses?

How to Evaluate Non-Gaming Experiential VR Content

How to Evaluate Content for Your VR Attraction

Brandon Naids of Talon Simulations – Ep 31: Bob Cooney’s Virtual Reality Deep Dive (49:49)

Christal Ho of Entermission – Ep 30: Bob Cooney’s Virtual Reality Deep Dive (57:05)

How Zoos and Aquariums can use VR to Connect with Millennials

Joe Mares of Fun Empire – Ep 29: Bob Cooney’s Virtual Reality Deep Dive (1:01:45)

VR for Karting Centers – The Customer is King

Preston Lewis of Blackbox VR – Ep 28: Bob Cooney’s Virtual Reality Deep Dive (1:05:48)

Is VR The Key to the Escape Room Profit Puzzle?

Pete Gustafson of AAMA and Amusement Expo – Ep 27: Bob Cooney’s Virtual Reality Deep Dive (1:02:18)

Doug Durst and Chanel Summers of VRstudios – Ep 26: Bob Cooney’s Virtual Reality Deep Dive (1:06:45)

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Author: Bob Cooney

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