Dropping In
Mastering Brand Differentiation in the Competitive Entertainment Business
In the dynamic world of location-based entertainment (LBE), competition is rapidly heating up. As an operator, distributor, or supplier in this field, you are likely facing an increasingly tough battle to maintain your pricing and margins. In such a competitive marketplace, how can businesses stand out? A key lesson can be learned from Mike Cessario,…
Read MoreBoxblaster and Elaut Changing the Game for Kids VR
VR simulators are great moneymakers for amusement operators. LAI Games set the bar high with Virtual Rabbids. It took a couple of years for operators to really buy into the value proposition of an unattended VR ride, but Rabbids quickly became a standard fixture in FECs. Then Raw Thrills entered the market with King Kong…
Read MoreHow To Get Your Area 15 VIP Reception Tix
VIP Reception tickets for the Area 15 Event at the VR Arcade Game Summit must be purchased during your Amusement Expo registration process. Use the code VR2023 on the first screen. If you have not registered watch the video above for step-by-step instructions. If you’ve already registered, log in with your registration email and password,…
Read MoreNew Supply Chain Chaos for VR Arcade Game Suppliers
If you’re considering adding virtual reality arcade machines to your family entertainment center in the next year, keep reading. This post will save you time and money. The supply chain has created real headwinds for VR arcade game suppliers. For the last year or more, finding headset cables for an HTC Vive Pro was like searching…
Read MoreWhat’s Better Than Beat Saber Arcade Cabinet?
VRsenal, inventor of the original Beat Saber Arcade Cabinet, continues to innovate in the VR music rhythm genre. When Facebook acquired Beat Games, the studio behind Beat Saber, they pulled all the arcade licenses. VRsenal then partnered with Blackwall Games to bring the arcade hit Rhythmatic to family entertainment centers. Housed in a new arcade…
Read MoreVR Esports Games: Competitive Recipe for Growth
Could competitive VR esports games be part of the future FEC arcade landscape? Esports is wildly popular. Video games like League of Legends and Fortnite pay out millions in prizes. They are watched by hundreds of millions of fans, both in stadiums and on Twitch. Billions are being invested in esports. Major league sports teams…
Read MoreLaunching a Unique VR Arcade Game Distribution Model
Virtual reality is exploding. It’s the fastest-growing segment of the Amusement Industry. More traditional amusement manufacturers have jumped on the VR bandwagon in recent years. Sega is the latest entrant with their VR Agent game. I am sure there are more coming. VR provides a more immersive gaming experience, which is what players want. Recent…
Read MoreWhat’s The Best Combination of Games for VRsenal’s V2?
VRsenal showed a 2-station unattended VR arcade platform (the V2) at IAAPA Orlando last month. It was one of the hits of the show. Now I’m getting constant questions from operators asking, “Which VRsenal V2 games make the most sense for my location?” There are four options to consider: 1. Star Wars Dual Station Due…
Read MoreNetflix Double Taps The Unlimited Demand For Zombies with Army of the Dead VR
Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. But it’s not a surprise if you’ve been following closely. In July of 2019, Netflix made a move that got little coverage in…
Read MoreSecrets of Digital Marketing for VR Attractions
Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business, I get it. In this post, I’m going to break down digital marketing for you. Like a dance, digital marketing is a series of steps…
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