6 Reasons Animal Company is Successful

A small team, a free-to-play model, and a kid-friendly horror twist—Animal Company is shaking up the VR gaming market. Here’s why it matters. The most profitable VR game of the last year had to be the breakout hit, Gorilla Tag, which generated over $100 million in revenue since launching in 2021 and amassed more than…

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Groundbreaking Innovations from Siggraph 2024

What is Siggraph? Special Interest Group on Computer Graphics and Interactive Techniques, Siggraph is an annual conference that celebrated it’s 50th anniversary by returning to Denver this year. Historically it’s a bit of a geek fest, with computer scientists and pHDs coming together to share papers and university researchers showcasing their latest work. NVIDIA has…

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100 Days Since Launch: Is the Apple Vision Pro a Failure

Recent news has proclaimed the Apple Vision Pro a failure. Headlines claim that Apple has slashed its production and sales forecasts after the initial early adopter sales didn’t sustain the sales rate. On a recent earnings call, Tim Cook shared that half of the Fortune 100 companies have invested in the Apple Vision Pro. He’s…

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Mixed Reality: When Technology and Nature Come Together

Valo Motion is one of the most mission-driven businesses in the location-based VR industry. It’s founder Raine Kajastila and many of their employees are active outdoor enthusiasts. They rock climb, kayak, camp, and spend as much time as possible in the rugged outdoors of Finland. Where most technology seems to encourage a more sedentary life,…

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Elevating Hygiene in VR Entertainment : The Power of UV-C Technology

TLDR: Use Cleanbox to make sure your VR headsets are sanitized, safe, and last longer. Hygiene is something every responsible location-based entertainment operator takes seriously. If you operate a commercial kitchen, health inspectors are there to ensure compliance with best practices. Ignoring them can result in fines, censures, and even closure for repeated violations. Patrons…

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Synthesis VR Brings Free Roam VR To Forefront

According to the most recent surveys, 50% of Americans think VR makes video games a better experience. Which might explain why VR arcades survived the pandemic and continue to draw interest and investment in 2024. VR arcades started with players each in their own booth. It was a bit isolating, but for most it was…

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Join the Free Roam Revolution at the VR Arcade Game Summit!

The VR Arcade Game Summit is coming up next week in Las Vegas. It’s part of the Amusement Expo education program, which at $120 is the bargain of the century. If you’re coming to Las Vegas next week for the VR Summit, make sure you stay for Amusement Expo, where we will have the first ever Free…

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VR Escape Rooms Exploding in Popularity

When I first encountered VR escape rooms, I recognized the unrealized potential. It really held the promise of the Holodeck from Star Trek. A group of people enter an empty room, and they’re transported to fantastic places to solve mysterious puzzles in an action-adventure. Who wouldn’t be blown away? But the reality didn’t quite live…

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Interactive Gaming Rooms

Imagine stepping into a room where the walls come alive with adventures that leap beyond the screen—where you, your friends, and family become the central figures in an interactive gaming saga. This isn’t the future of entertainment; it’s happening right now in interactive gaming rooms across the globe. These spaces are revolutionizing the way we…

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