Demystifying the Metaverse
Bob's Groundbreaking Keynote from the African Metaverse Conference
Apple Vision Pro Makes the Metaverse Inevitable
Join Bob as he addresses Metaverse skepticism, illustrating it as an unstoppable force in shaping our future. He explores human resistance to new realities and emphasizes the Metaverse as an extension of human experience. Highlighting Apple's Vision Pro, Cooney predicts a transformative impact on our digital interactions. The talk concludes with a vision of the Metaverse as a space that enriches life with limitless possibilities, urging the audience to embrace this new frontier with excitement and curiosity.
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Being Virtual Show Deep Dives are Back!
Join me each week as I dive deep with one of the leading voices in virtual reality. First up is Lisa Messeri, an anthropologist of science and technology and author of the hot new book In the Land of the Unreal.
Have you heard about the VR Bobble Awards?
The VR Bobble Awards recognise people and companies that contribute to the development and inspire others in to drive innovation in LBVR.
There have been several winners who were surprised when Bob Cooney turned up on their doorstep to present their VR Bobble Award.
REAL MONEY FROM
VIRTUAL REALITY
Bob Cooney crams his 30 years of entrepreneurial experience into a handy, and thoroughly enjoyable guidebook to launching a VR product. A must read for anyone looking to enter this growing but increasingly crowded marketplace.
"Amazing! A very straightforward, no BS look at what needs to be done to be successful when launching an LBE startup." - Anne McKinnon - VR Voice
Bob Cooney
An 8X entrepreneur with thirty-five years of experience launching emerging technology companies, Bob Cooney is widely referred to as the world's foremost expert on location-based virtual reality.
An Inc. 500 CEO with a successful NASDAQ IPO, Bob is the go-to-market strategist behind many of the world's most successful immersive entertainment products. Cooney mentors founders and executive teams of some of the top VR companies and helps operators choose the best VR products for their locations.
Join the Free Roam Revolution at the VR Arcade Game Summit!
The VR Arcade Game Summit is coming up next week in Las Vegas. It’s part of the Amusement Expo education program, which at $120 is the bargain of the century. If you’re coming to Las Vegas next week for the VR Summit, make sure you stay for Amusement Expo, where we will have the first ever Free…
VR Escape Rooms Exploding in Popularity
When I first encountered VR escape rooms, I recognized the unrealized potential. It really held the promise of the Holodeck from Star Trek. A group of people enter an empty room, and they’re transported to fantastic places to solve mysterious puzzles in an action-adventure. Who wouldn’t be blown away? But the reality didn’t quite live…
Interactive Gaming Rooms
Imagine stepping into a room where the walls come alive with adventures that leap beyond the screen—where you, your friends, and family become the central figures in an interactive gaming saga. This isn’t the future of entertainment; it’s happening right now in interactive gaming rooms across the globe. These spaces are revolutionizing the way we…
Apple Vision Pro and The Inevitability of the Metaverse
Despite many opinions to the contrary, the Metaverse isn’t dead. First off, it doesn’t even exist yet. But don’t let that fact dissuade you from its inevitability. The metaverse is coming, whether you want it or not. Why does the very mention of the Metaverse freak people out? Maybe it’s the idea of strapping a…
Mastering Brand Differentiation in the Competitive Entertainment Business
In the dynamic world of location-based entertainment (LBE), competition is rapidly heating up. As an operator, distributor, or supplier in this field, you are likely facing an increasingly tough battle to maintain your pricing and margins. In such a competitive marketplace, how can businesses stand out? A key lesson can be learned from Mike Cessario,…
Boxblaster and Elaut Changing the Game for Kids VR
VR simulators are great moneymakers for amusement operators. LAI Games set the bar high with Virtual Rabbids. It took a couple of years for operators to really buy into the value proposition of an unattended VR ride, but Rabbids quickly became a standard fixture in FECs. Then Raw Thrills entered the market with King Kong…
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What They're Saying
Bob Cooney was an early advisor once we determined that we would be entering into the space of family entertainment. With his nearly 30 years of predicting business and technology trends, evaluating product and market viability, and helping to introduce new experiences to the public, he would be an asset to any company looking for leg up on the competition.
Leif Petersen
Founder and CEO of Hologate
Drew Pawlak
VP Latin America, GM of Mexico, American Gaming Systems
"An eye-opening experience"
Ever since our first contact with Bob, we've felt that unique chemistry that defines true professionalism. With true down-to-Earth and practical approach, Bob has been an invaluable help to our strategic development. Thanks to Bob's intimate knowledge of best practices in out-of-home entertainment market and track record-proven "do's and dont's" combined with crystal clear intensive study framework, our team was able to lay the foundation to what normally takes months to prepare. On behalf of all of Neurogaming team, I would like to thank Bob for his time and help!
Alex Morozov
I've worked with several consultants throughout Virtuix's history, but I can say that our workshop with Bob has been the most impressive and valuable consulting session I have ever experienced. Bob is a marketing genius. In just one day, we were able to cut through the noise, including our own nonsense, and distill a brilliant marketing message and positioning that set us up for success in this competitive industry. If you need help to navigate marketing and find your value proposition in the location-based entertainment space, Bob is the best guide around."
Jan Goetgeluk
CEO, Founder, Virtuix
"provocative, engaging and informative…overwhelming two thumbs up!”
Pete Gustafson
Executive Vice President of the American Amusement Machine Association (AAMA).
Emmanuel from Scale1
ICART, President SCALE-1 PORTAL".
Bob has been instrumental in developing our go-to-market strategy. His understanding of the location-based entertainment market has informed our transition from a game studio to a solution provider that builds turnkey games for the LBE market.
Matt Schiel
Matt Schiel Design
Kevin Bachus
SVP Dave and Busters
Bobs creativity, big picture view, and extensive industry insight enable him to quickly position a product and formulate a go-to-market strategy. His charismatic leadership, relatability, and genuine enthusiasm enable him to facilitate this type of thinking during his workshop. Our team came away from the workshop educated on the industry and with a real sense of ownership in the positioning, brand identity, and market strategy developed over our 2 day session. We are charged up and excited to tackle the challenges still ahead. Bob's executive mentoring workshop is fantastic and I would highly recommend it to any company looking to enter the Location-Based Entertainment space.
Stephen Haynes
Raydon
Running a Virtual Event?
Bob is the leading expert on going virtual, and one of the top-rated speakers and hosts.
Reach out today!