Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to…
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation.  I’ve been encouraging operators to take a 360-degree…
Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an…
Location-based entertainment venues are adding VR attractions at a staggering pace. For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly…
Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths…
For the last two weeks, I have been writing about how various locations should be looking at virtual reality to help narrow down the selection process of VR attractions. There…
Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks. …
Last week I wrote about how your capabilities as an operator are critical to selecting the best VR attraction for your business. (The email had formatting issues, so if you…
Last week I wrote about the different categories of attractions; from single and multiplayer arcade to arena-scale, and multi-sensory free-roam systems, there’s a wide selection of products in a limitless…
There are four areas of consideration when looking at a VR attraction for your business. Last week, I wrote about how your experience, mindsets, and vision can help inform your…
Last week, I wrote about the four categories of operators I see in the location-based entertainment industry. The Spectator is sitting on the beach, watching other operators ride the third…
One of the most frequent questions I get from operators is, “What VR attraction should I buy?” When I started writing about virtual reality in 2015, my skepticism was rooted in…
