Every successful product solves a problem. This is one of the few truths in marketing. If your product doesn’t solve a problem, it will never take off. If you’re resistant…
I just spent a week in Chicago with the insiders and influencers of the amusement industry. Every year the American Amusement Machine Association (AAMA) gathers to hold their committee and…
Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook. In my last two blogs, I write…
Last week I wrote about how VR can be a pain mitigation treatment in hospitals. We’ve long known distraction is a useful treatment methodology for pain. The mind has trouble…
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that…
Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to…
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation. I’ve been encouraging operators to take a 360-degree…
Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an…
Location-based entertainment venues are adding VR attractions at a staggering pace. For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly…
Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths…
For the last two weeks, I have been writing about how various locations should be looking at virtual reality to help narrow down the selection process of VR attractions. There…
Last week I wrote about how the attributes of your location can help inform the virtual reality attraction your select. I covered VR Arcades, Family Entertainment Centers, and Trampoline parks. …
