What Do People Want? Social vs Shared Experiences.

Nobody puts baby in a corner

When I spoke to Randy White this month, one of the areas we touched on was the need for more social experiences.  Why do people want to be entertained? Why do they go out to movies, or bowling, or restaurants? Randy’s research on this strongly suggests people want to socialize. “People want social experiences” has…

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Peter Csathy: The Future of Virtual Media (1:02:26)

Bob and Peter Csathy riff about the future of media

  Peter Csathy, digital media expert, discusses the future of movie theaters, esports, synthetic humans, virtual nightclubs and more in this fascinating deep dive interview with Bob Cooney. Peter is a recovering attorney specializing in all aspects of the media business.  He now advises entertainment and technology companies on how to navigate the complex and…

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Social Movie Viewing with Netflix Party and BigScreen VR (3:34)

BigScreen VR let's you watch with your friends

BigScreen VR lets people share while viewing movies. More than 40% of people use more than one screen when watching TV. Unlike movie theaters which ban any social interaction, watching from home enables people to stay connected while they enjoy their favorite film. New platforms are making social viewing better and easier. A new plugin…

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Theatre Wars – Todd Maunsell (8:50)

Theater Wars with Bob Cooney and Todd Maunsell

Theater wars have broken out between Universal, AMC and now Odeon Cinemas. Movie studios are laying the pipeline to deliver their content direct to consumers at home. Disney+, NBCUniversal’s Peacock and WB’s HBOMax are increasing the pressure on the movie exhibition business. The tension boiled over this week when Universal stated they intent to continue…

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Movie Theaters – Seeking Comfort in a Pandemic

Movie Theater

Blooloop just published a new article I wrote about the possible extinction of the movie theater.  It’s worth a read if you love movies, are in the entertainment business, or are in any market that is being threatened by the coronavirus lockdown. The thought of the movie theater’s extinction fills me with sorrow.  We go…

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The Zoom Boom, Staying connected and building community with your customers – Eric Schwartzman and Andre Lawless – The Being Virtual Show – Ep2

-Movie theatres become an endangered species -Building virtual communities to stay connected with your audience -How to have fun and connect with customers using custom Zoom backgrounds -How to stay in touch with your customers with virtual events -How to communicate with your customers during a crisis to stay connected and relevant with marketing communications…

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