Last week I wrote about how VR can be a pain mitigation treatment in hospitals. We’ve long known distraction is a useful treatment methodology for pain. The mind has trouble…
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? And birthday parties should be 30% of…
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that…
Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to…
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation.  I’ve been encouraging operators to take a 360-degree…
In this episode, Bob interviews Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is…
As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried virtual reality, but 4 players in…
Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an…
One of the challenges of location-based VR is creating experiences that people want to play again and again. Join Bob as he dives deep into game design with Joe Mares,…
Location-based entertainment venues are adding VR attractions at a staggering pace. For the last several years, VR was on the pre-chasm curve of the crossing the chasm model, with mostly…
Enough with games, let’s talk fitness. Blackbox VR is the world’s first virtual reality full-body fitness gym. Founded by Ryan Deluca and Preston Lewis, the entrepreneurs behind Bodybuilding.com, Blackbox is…
Escape Rooms are the newest location-based entertainment segment to embrace virtual reality and one where the value proposition is the strongest. Escape rooms harken back to ancient Greece, where labyrinths…
