I just spent a week in Chicago with the insiders and influencers of the amusement industry. Every year the American Amusement Machine Association (AAMA) gathers to hold their committee and…
Oculus, one of the two largest virtual reality platforms, is owned and controlled by the largest social media company on the planet, Facebook. In my last two blogs, I write…
Join Bob LIVE from the AAMA Annual Meeting and Gala, where all the amusement manufacturers gather each year to showcase their new product to distributors. Bob will be talking VR…
Last week I wrote about how VR can be a pain mitigation treatment in hospitals. We’ve long known distraction is a useful treatment methodology for pain. The mind has trouble…
Do you want to drive your customers to visit more often? What about converting more website and Facebook page visitors to paying customers? And birthday parties should be 30% of…
Virtual reality is going to change everything. Consumer companies like HTC and Facebook (Oculus) have been building headsets, banking on it being the next big consumer gaming platform. Whether that…
Last week I gave you a framework to help evaluate content for a VR attraction. I focused on gaming content, but there’s lots of experiential content out there. This week I want to…
For the last couple of months, I have been writing about how to select the perfect VR attraction for your location-based entertainment operation. I’ve been encouraging operators to take a 360-degree…
In this episode, Bob interviews Brandon Naids, the CEO and Co-Founder of Talon Simulations. They will talk about motion simulators and why it’s so hard to get them right, is…
As the escape room business matures, operators are looking for better economic models to increase longevity and returns on investment. Some have tried virtual reality, but 4 players in…
Last week I wrote about how operators need to consider the context of the consumer when considering what VR attractions they offer. I used high end karting centers as an…
One of the challenges of location-based VR is creating experiences that people want to play again and again. Join Bob as he dives deep into game design with Joe Mares,…
