Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed. Facebook has firmly taken control of the consumer…
Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the…
One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would…
With the success of the Oculus Quest 2, and so many AAA games coming to virtual reality, kids everywhere are asking for a VR headset. But Facebook (the company that…
After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event…
In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from…
In February 2016 I started covering virtual reality's third wave featuring The VOID, VRcade (now VRstudios), and Zero Latency. A year later I wrote that the third wave was shaping…
What if we could develop a practice that enabled us to continuously and instantly recognize our cognitive state, determine if it served us, and changed it immediately if we decided…
Amusement Expo, the largest arcade-focused trade show in the US, has postponed for a second time due to COVID-19. Normally held in March, the show was moved to early May,…
When I talk to manufacturers, distributors, and operators, there’s a clear sense they’re afraid of opening up their location-based VR attractions due to risk of consumer blowback. It feels like…
A new Star Wars VR Arcade game just hit the market, which has been searching for the ideal use of virtual reality in a compact, unattended package. ILMxLAB, VRsenal, and…
