VRsenal showed a 2-station unattended VR arcade platform (the V2) at IAAPA Orlando last month. It was one of the hits of the show. Now I’m getting constant questions from…
Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the…
Guest Post by Eric Schwartzman – There’s a lot of confusion about what digital marketing is. If you sat the digital marketing revolution out cause you were running your business,…
Season 2 of The Being Virtual Show is coming to the immersive meeting platform, Roomkey. It’s a 2.5D immersive meetup platform you can participate in via your mobile device. Register…
Virtual reality games are the latest trend in family entertainment centers and arcades. The location-based VR market is extremely complex. Most operators are taking an overly simplistic view of it.…
Apple’s new App Tracking Transparency in iOS 14.5 explains Zuckerberg’s need to own the VR market The VR battlefield has been formed. Facebook has firmly taken control of the consumer…
Thirty thousand new products launch every year. Most of them fail. And according to Harvard Business School professor Clayton Christensen, it’s because companies fail to understand how their product fits in the…
One of the only companies brave enough to launch a product into the teeth of the pandemic was VRsenal. In October, the company announced that the VR lightsaber game would…
With the success of the Oculus Quest 2, and so many AAA games coming to virtual reality, kids everywhere are asking for a VR headset. But Facebook (the company that…
After six months of design, planning, sweat, sleepless nights, and a fair bit of exhaustion, we are ready to launch what many people are saying is the first virtual event…
In 1998 Joe Pine and James Gilmore wrote a now-famous article in the Harvard Business Journal and predicted The Experience Economy. During my lifetime, I’ve watched consumer preferences shift from…
In February 2016 I started covering virtual reality's third wave featuring The VOID, VRcade (now VRstudios), and Zero Latency. A year later I wrote that the third wave was shaping…
