Year: 2026

Why McKinsey’s “When IP Goes IRL” Is Only Half the Story

Bob Cooney February 8, 2026 No Comments

What the McKinsey report on LBE misses about execution, GTM, and content libraries Bill Gates coined the phrase Content is King in a 1996 essay posted on the Microsoft website.…

How Laser Storm Rose from the Ashes of Disaster.

Bob Cooney January 27, 2026 No Comments

And How I Learned to Laugh at Fate This is an excerpt from my forthcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first section of…

The Premature Death of Laser Storm…

Bob Cooney January 4, 2026 No Comments

This is an excerpt from my forthcoming book, From Atoms to Bits: The Future of Downloadable Attractions. In the first section of the book, I unpack many of the lessons…

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Year: 2026

Why McKinsey’s “When IP Goes IRL” Is Only Half the Story

How Laser Storm Rose from the Ashes of Disaster.

The Premature Death of Laser Storm…

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